Buscar
Mostrando ítems 1-1 de 1
The importance of information service offerings of collaborative CRMs on decision-making in B2B marketing
(Journal of Business and Industrial Marketing, 2019-09-23)
Purpose: The importance of information service offerings is directly linked to decision-making processes for buying and selling in business-to-business (B2B) companies. B2B companies intend to offer information that helps ...