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The usefulness of marketing strategies in a regulated market: evidence from the spanish tobacco market
(E & M Ekonomie a Management, 2021)
This paper outlines possible useful marketing strategies for companies to develop in a regulated market. The empirical analysis aims to highlight whether companies can use marketing strategies to create competitive advantages ...
The Price Elasticity of Cigarettes: New Evidence from Spanish Regions, 2002-2016
(Nicotine and tobacco research, 2021)
Introduction
There is an agreement in the literature that tobacco price elasticity is around −0.4 for given location. Furthermore, works only focus separately, on the temporal dimension or the spatial dimension, however, ...