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Ética de la reputación online, marca personal y privacidad en el cloud computing: protección de los usuarios frente al derecho al olvido
(BIBLIOS. Revista de Biotecnología y ciencias de la información, 2018)
Objetivo. Este artículo tiene como principal objetivo, analizar la situación actual y las previsiones futuras que puede tener la falta de privacidad en la nube o cloud computing. El borrado de los datos personales que ...
Understanding User Behavioral Intention to Adopt a Search Engine that Promotes Sustainable Water Management
(Sysmmetry. Basel, 2018-11)
An increase in users' online searches, the social concern for an efficient management of resources such as water, and the appearance of more and more digital platforms for sustainable purposes to conduct online searches ...
What Role does Corporate Governance Play in the Intention to Use Cloud Computing Technology?
(Symmetry - Basel, 2019-10)
This paper aims to investigate the factors which promote the adoption of cloud-based technology. It strives for a better understanding of the impact of corporate governance on the adoption of this technology. This study ...
The importance of information service offerings of collaborative CRMs on decision-making in B2B marketing
(Journal of Business and Industrial Marketing, 2019-09-23)
Purpose: The importance of information service offerings is directly linked to decision-making processes for buying and selling in business-to-business (B2B) companies. B2B companies intend to offer information that helps ...
Uncertainty Propagation in Fuzzy Grey Cognitive Maps With Hebbian-Like Learning Algorithms
(IEEE Transactions on Cybernetics, 2017-11)
This paper is focused on an innovative fuzzy cognitive maps extension called fuzzy grey cognitive maps (FGCMs). FGCMs are a mixture of fuzzy cognitive maps and grey systems theory. These have become a useful framework for ...
Understanding the Digital Marketing Environment with KPIs and Web Analytics
(Future Internet, 2017-12)
In the practice of Digital Marketing (DM), Web Analytics (WA) and Key Performance Indicators (KPIs) can and should play an important role in marketing strategy formulation. It is the aim of this article to survey the various ...