ListarArtículos Científicos WOS y SCOPUS por tema "promotion"
Mostrando ítems 1-1 de 1
-
Connecting with audiences in new markets: Netflix's Twitter strategy in Spain
(Journal of Media Business Studies, 2018)The streaming platform Netflix began to offer on-demand content in Spain in 2015. This study offers an analysis of the Twitter strategy the company implemented during its initial year in this market. We conclude that the ...