ListarArtículos Científicos WOS y SCOPUS por tema "audiences"
Mostrando ítems 1-4 de 4
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La apuesta de Cuatro por la producción independiente (2005-2015)
(Estudios sobre el Mensaje Periodístico, 2020)Cuatro representó una de las últimas cadenas generalistas surgidas antes de la implantación definitiva de la Televisión digital Terrestre (TDT) en 2010. Su programación ofertó mayoritariamente producciones extranjeras de ... -
Neuromarketing as an emotional connection tool between organizations and audiences in social networks. A theoretical review
(Frontiers in Psychology, 21/07/2020)Currently, there is an important debate on how social networks have affected relations between organizations and their audiences: originally complementary –since organizations had full control over the messages that they ... -
Release of the Fourth Season of Money Heist: Analysis of Its Social Audience on Twitter during Lockdown in Spain
(Information, 12/2020)Nowadays we are witnessing a significant change in content consumption. This, together with the global health situation, has caused some behaviors to accelerate. This research focuses on the specific case of the lockdown ... -
Social media and television: a bibliographic review based on the Web of Science
(El Profesional de la Información, 05/2015)One of the most important trends in current television research has to do with the increasing impact of social media on viewing and consumption. This article reviews the literature on social media and television included ...