Listar Artículos Científicos WOS y SCOPUS por autor 

Listar Artículos Científicos WOS y SCOPUS por autor "Pelegrín-Borondo, Jorge"

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    • Does Ethical Judgment Determine the Decision to Become a Cyborg?: Influence of Ethical Judgment on the Cyborg Market 

      Pelegrín-Borondo, Jorge; Arias-Oliva, Mario; Murata, Kiyoshi; Souto-Romero, Mar (Journal of Business Ethics, 01/01/2020)
      Today, technological implants to increase innate human capabilities are already available on the market. Cyborgs, understood as healthy people who decide to integrate their bodies with insideable technology, are no longer ...

    • Pricing policies in hotels: a psychological threshold research in online and offline channels 

      Pelegrín-Borondo, Jorge; Arias-Oliva, Mario; González-Menorca, Leonor; Juaneda-Ayensa, Emma (International Journal of Internet Marketing and Advertising, 2015)
      This research analyses the perception that customers have regarding hotel prices at the time of making their final purchase decision. Price perception depends on the analysis of psychological thresholds. When a hotel ...

    • Serious games in management education: An acceptance analysis 

      Rodríguez López, Fernando ; Arias-Oliva, Mario; Pelegrín-Borondo, Jorge; Marín-Vinuesa, Luz María (2021)
      Training is a key resource for fostering knowledge as a competitive asset. As in other fields, in learning, innovation emerges with disruptive methods such as gamification. Serious games are a proven efficient training ...