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Comparing chains versus independent hotels based on international sales: an exploratory study
Ribaudo, Giorgio; Moccia, Salvatore ; Orero-Blat, María; Palacios-Marqués, Daniel (Economic Research-Ekonomska Istrazivanja, 01/01/2020)The globalization of tourism has recently increased the importance of foreign demand for most European destinations. Hotel chains have been long investigated from several perspectives. However, no research has verified the ...