• The impact of marketing innovation on companies’ environmental orientation 

      Medrano-Sáez, Natalia (1); Cornejo-Cañamares, María; Olarte-Pascual, Cristina (Journal of Business and Industrial Marketing, 06/01/2020)
      Purpose: The purpose of this study is to explore the relationship between companies’ marketing innovation and environmental orientation and to determine how this relationship differs between manufacturing and service ...