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Listar Artículos Científicos WOS y SCOPUS por autor "Balmer, John M.T."
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Contemporary perspectives on corporate marketing: Contemplating corporate branding, marketing and comminications in the twenty-first century
Balmer, John M.T.; Illia, Laura; Gonzalez del Valle Brena, Almudena (Routledge, 01/2013)Corporate marketing and corporate communications are topics that have grown in scholarly and practical importance in these last decades. Fields such as branding, marketing communications and public relations have all ...