- Inicio
- RESULTADOS DE INVESTIGACIÓN
- Artículos Científicos WOS y SCOPUS
- Listar Artículos Científicos WOS y SCOPUS por autor
Listar Artículos Científicos WOS y SCOPUS por autor "Balmer, John M. T."
Mostrando ítems 1-1 de 1
-
Contemporary Perspectives on Corporate Marketing Contemplating corporate branding, marketing and communications in the twenty-first century Preface
Balmer, John M. T.; Illia, Laura; Gonzalez del Valle Brena, Almudena (Contemporary perspectives on corporate marketing contemplating corporate branding, marketing and comminications in the twenty-first century Preface, 2013)Corporate marketing and corporate communications are topics that have grown in scholarly and practical importance in these last decades. Fields such as branding, marketing communications and public relations have all ...