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Listar Artículos Científicos WOS y SCOPUS por autor "Wu, Chih‐Wen,"
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An analysis of social media marketing strategy and performance in the context of fashion brands: The case of Taiwan
Wu, Chih‐Wen,; Guaita Martínez, José Manuel; Martín Martín, José María (Psychology and Marketing, 01/09/2020)This study examines the social media strategy and performance of fashion brands. Drawing upon the resource-based view, the study explores the influence of entrepreneurial orientation, innovation orientation, and market ...