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Mostrando ítems 431-435 de 435
Neuromarketing e inteligencia artificial: el caso de la campaña 'con mucho acento' de Cruzcampo
(index.comunicación: revista científica de Comunicación Aplicada, 2023-07)
Desde que la neurociencia irrumpiera en el ámbito del marketing a principios del siglo XXI, se ha comprobado que los consumidores basan buena parte de sus decisiones cotidianas en sus sentimientos, en base a estímulos que ...
'On Both Sides of the Strait': Discourses and Policies on Cultural Diversity in Southern Mediterranean Spain
(Revista Española de Sociología, 2023)
This article aims to analyse the evolution, and current situation, of discourses and policies on cultural diversity in primary schools on both sides of Southern Mediterranean Spain around the Strait of Gibraltar (Andalusia, ...
The application of blockchain algorithms to the management of education certificates
(Evolutionary Intelligence, 2023)
Blockchain is a new application technology in many sectors and the same is true in the world of education. Therefore, there is an increasingly emerging need to research blockchain technology, as it is still taking its first ...
Interlocking directorates and family firm performance: an emerging market’s perspective
(Journal of Family Business Management, 2024)
Purpose: This study analyses interlocking directorates from the perspective of an emerging market, Mexico, where formal institutions are weak, and family firms with high ownership concentration dominate. It responds to ...
Legaltech and Lawtech: Global Perspectives, Challenges, and Opportunities
(Laws, 2021)
Legaltech refers to the application of new technologies to the world of law, to carry out tasks that, until recently, were performed by lawyers or other personnel working in law firms. From 2015 onwards the Lawtech alternative ...