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Average scores integration in official star rating scheme
(Journal of Hospitality and Tourism Technology, 2019-09-17)
Purpose Evidence suggests that electronic word-of-mouth (eWOM) plays a highly influential role in decision-making when booking hotel rooms. The number of online sources where consumers can obtain information on hotel ratings ...
Dependency of spanish urban hotels on Booking.com
(Tourism Analysis, 2019)
There is an increasing dependency of hotels on online travel agencies (OTAs) around the world, particularly in Booking.com when we focus on Europe, but there is a lack of information about accurate data related to market ...