• Mi Re-Unir
    Búsqueda Avanzada
    JavaScript is disabled for your browser. Some features of this site may not work without it.
    Ver ítem 
    •   Inicio
    • RESULTADOS DE INVESTIGACIÓN
    • Artículos Científicos WOS y SCOPUS
    • Ver ítem
    •   Inicio
    • RESULTADOS DE INVESTIGACIÓN
    • Artículos Científicos WOS y SCOPUS
    • Ver ítem

    Dependency of spanish urban hotels on Booking.com

    Autor: 
    Mellinas, Juan Pedro (1)
    Fecha: 
    2019
    Palabra clave: 
    reviews; hotels; dependency; booking.com; online travel agencies (OTAs); Emerging; Scopus
    Tipo de Ítem: 
    Articulo Revista Indexada
    URI: 
    https://reunir.unir.net/handle/123456789/8133
    Dirección web: 
    https://www.ingentaconnect.com/content/cog/ta/2019/00000024/00000001/art00002;jsessionid=2r80xwweu052q.x-ic-live-03
    Resumen:
    There is an increasing dependency of hotels on online travel agencies (OTAs) around the world, particularly in Booking.com when we focus on Europe, but there is a lack of information about accurate data related to market share of OTAs. Moreover, it is not possible to access individual information about hotels' dependency on OTAs because it is confidential. An indicator, based on the number of reviews of each hotel on Booking.com (RpR), is proposed as a proxy for hotel reservations. It does not provide the exact number of reservations made through Booking.com , but allows comparing dependency levels. Results from Spanish urban hotels suggest higher dependency percentage than in previous research using surveys at a European level. Independent hotels and hotels with small size or low star category arc clearly more dependent on Booking.com . The RpR could be used as a benchmarking tool for hotels when comparing with competitors and can also function as an indicator of the evolution of the dependence on OTAs for individual hotels. The methodology described can be applied to other OTAs that have a similar reviewing system, like Expedia, Agoda or FIRS, which would provide estimations about competitors' distribution mix.
    Mostrar el registro completo del ítem
    Este ítem aparece en la(s) siguiente(s) colección(es)
    • Artículos Científicos WOS y SCOPUS

    Estadísticas de uso

    Año
    2012
    2013
    2014
    2015
    2016
    2017
    2018
    2019
    2020
    2021
    2022
    Vistas
    0
    0
    0
    0
    0
    0
    0
    98
    52
    19
    9
    Descargas
    0
    0
    0
    0
    0
    0
    0
    0
    0
    0
    0

    Ítems relacionados

    Mostrando ítems relacionados por Título, autor o materia.

    • Inconsistent behavior in online consumer reviews: The effects of hotel attribute ratings on location 

      Mellinas, Juan Pedro (1); Nicolau, Juan L.; Park, Sangwon (Tourism Management, 04/2019)
      The purpose of this article is to analyze the effects of hotel attribute ratings on location. This analysis is highly pertinent given the prevailing use of reviews and their potential interdependence. Within the framework ...
    • Inconsistent behavior in online consumer reviews: The effects of hotel attribute ratings on location 

      Mellinas, Juan Pedro (1); Nicolau, Juan L.; Park, Sangwon (Tourism Management, 04/2019)
      The purpose of this article is to analyze the effects of hotel attribute ratings on location. This analysis is highly pertinent given the prevailing use of reviews and their potential interdependence. Within the framework ...
    • Asymmetric effects of WiFi on overall satisfaction 

      Mellinas, Juan Pedro (1); Nicolau, Juan L. (Annals of Tourism Research, 09/2019)
      The Internet connection provided by hotels is one of the services that has a greater influence on consumers’ level of satisfaction (Antonio, de Almeida, Nunes, Batista, & Ribeiro, 2018; Hamilton, Rust, Wedel, & Dev, 2017; ...

    Mi cuenta

    AccederRegistrar

    ¿necesitas ayuda?

    Manual de UsuarioAutorización TFG-M

    Listar

    todo Re-UnirComunidades y coleccionesPor fecha de publicaciónAutoresTítulosPalabras claveTipo documentoTipo de accesoEsta colecciónPor fecha de publicaciónAutoresTítulosPalabras claveTipo documentoTipo de acceso






    Aviso Legal Política de Privacidad Política de Cookies Cláusulas legales RGPD
    © UNIR - Universidad Internacional de La Rioja
     
    Aviso Legal Política de Privacidad Política de Cookies Cláusulas legales RGPD
    © UNIR - Universidad Internacional de La Rioja