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Students’ engagement in social media in Cambodia
(Conhecimento & Diversidade, 2019-01)
Social media sites are considered one of the most used tools on the Internet nowadays, particularly among the younger generations. The impact of such sites in different areas of society is clearly observed in some more ...
Predicting the ideological orientation during the Spanish 24M elections in Twitter using machine learning
(AI and Society, 2019-09-01)
Through the application of machine learning techniques, this paper aims to estimate the importance of messages with ideological load during the elections held in Spain on May 24th, 2015 posted by Twitter’s users, as well ...
La industria del juguete en Facebook. El engagement con los usuarios durante la campaña de Navidad 2014-15
(Vivat Academia, 2019-09-15)
Esta investigación presenta un análisis de contenido realizado sobre los mensajes que publicaron las marcas más importantes de la industria del juguete en España de acuerdo al Programa Estrella de la Asociación ...
Influence of the 'News Finds Me' Perception on News Sharing and News Consumption on Social Media
(Communication Today, 2019-10)
The study focuses on ‘News Finds Me’ perception, i.e. the belief that users can stay informed enough without actively following traditional news media while relying on social media and personal contacts. The text analyses ...