Students’ engagement in social media in Cambodia

Abstract

Social media sites are considered one of the most used tools on the Internet nowadays, particularly among the younger generations. The impact of such sites in different areas of society is clearly observed in some more than others, and education is one of these. The purpose of this study is to explore the present reality of Cambodian students and their connection with social media. A survey was carried out with 300 undergraduate students from two universities in Phnom Penh, Cambodia. It was found that students have a strong interaction with social media and the intensity of usage of social network platforms can be associated with different factors. However, regardless of the intensity of use, there is no evidence that it promotes an active participation online. It is suggested to explore further implications in the academic environment.