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Average scores integration in official star rating scheme
(Journal of Hospitality and Tourism Technology, 2019-09-17)
Purpose Evidence suggests that electronic word-of-mouth (eWOM) plays a highly influential role in decision-making when booking hotel rooms. The number of online sources where consumers can obtain information on hotel ratings ...
Fake advertising? Neutrality in descriptions beside overall hotel scores
(Hospitality & Society, 2019-09-01)
Hotel reviews influence travellers' booking decisions. Research on this topic is focused on the scores or comments given through the reviews. However; no studies have looked reviews into the one-word descriptions associated ...