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Advertising from the perspective of festivals: the present and future of commercial communication in the categories of awards (2013-2014)
(Comunication and SocietyComunicación y Sociedad, 2016-04)
Since the very beginning of research on the structure of the
advertising system, advertising awards and acknowledgements
have been referred to as one of its essential elements. In the
specialised sector, a particular ...
Análisis descriptivo de la publicidad española en Iberoamérica posicionamiento en los festivales internacionales
(Prisma Social, 2016)
En este artículo se presenta un análisis descriptivo a partir de fuentes secundarias, concretamente a partir de los datos recogidos en el Ranking UNIR de Publicidad, con el objeto de analizar los cien anuncios españoles ...
Collaborative Writing of Argumentative Syntheses from Multiple Sources: The Role of Writing Beliefs and Strategies in Addressing Controversy
(Journal of Writing Research, 2016-10)
In this study, university students are faced with the task of collaboratively writing an argumentative synthesis from multiple sources. Specifically, in writing, they must integrate conflicting information on a particular ...
Cuerpo, conciencia y voluntad en Nietzsche
(Daimon, 2016)
En contra de la corriente predominante de la filosofía moderna que ha pretendido hacer del yo, la conciencia y la voluntad libre los puntales del pensamiento, el conocimiento y la praxis racional, Nietzsche propugna la ...