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Advertising from the perspective of festivals: the present and future of commercial communication in the categories of awards (2013-2014)
(Comunication and SocietyComunicación y Sociedad, 2016-04)
Since the very beginning of research on the structure of the
advertising system, advertising awards and acknowledgements
have been referred to as one of its essential elements. In the
specialised sector, a particular ...
Web 2.0 tools for role-play methodology in an undergraduate interdisciplinary environment
(Estudios sobre el Mensaje Periodístico, 2013)
The main aim of this work is, first of all, to propose an activity by means of a the active methodology
called roleplay in an interdisciplinary context, that is to say, an activity that pleads for the interaction ...
Análisis descriptivo de la publicidad española en Iberoamérica posicionamiento en los festivales internacionales
(Prisma Social, 2016)
En este artículo se presenta un análisis descriptivo a partir de fuentes secundarias, concretamente a partir de los datos recogidos en el Ranking UNIR de Publicidad, con el objeto de analizar los cien anuncios españoles ...
Estudio descriptivo de trastornos de la conducta alimentaria y autoconcepto en usuarios de gimnasios
(Revista Iberoamericana de Psicología del Ejercicio y el Deporte, 2015)
Los Trastornos de la Conducta Alimentaria (TCA) conforman un grupo de síndromes
clínicos cuyos rasgos psicopatológicos son la exagerada preocupación por el peso y por la figura
corporal y la convicción de que la ...
Mediterranean diet adherence is associated with lifestyle, physical fitness, and mental wellness among 10-y-olds in Chile
(Nutrition, 2017-03)
Objective: The aim of this study was to assess adherence to the Mediterranean diet (MD) within a population of children from Santiago, Chile. A secondary aim was to examine the relationship between MD adherence, body ...
The Real Walmart
(Business and Society Review, 2015)
The Walmart Company is one of the favorite punching bags of market critics. They accuse this firm of underpaying employees, dealing unfairly with customers, exploiting suppliers, and bankrupting small competitors. Various ...
Harm Reduction Behaviors Among Young Polysubstance Users at Raves
(Substance Abuse, 2013-04)
Background: Raves may be considered recreational settings in which drug use and health risks related to polydrug use are higher than in others. Harm reduction behaviors implemented by ravers are of particular relevance in ...
Dynamic compaction evaluation using in situ tests in Sagunto’s Harbor, Valencia (Spain)
(Environmental Earth Sciences, 2017-10)
This paper presents an assessment on the use of dynamic compaction as a ground improvement technique in a port's hydraulic fill in the new southern dock of Sagunto's Harbor near Valencia (Spain). Soil behavior improvement ...
La estrategia de marketing del sector del juguete en Facebook. Análisis de la campaña de navidad 2014 en España
(Prisma Social: revista de ciencias sociales, 2015-06)
La industria del juguete en España está sometida a una estacionalidad muy marcada por la Navidad. Las redes sociales posibilitan que las marcas se relacionen con los clientes durante todo el año y afiancen esa relación en ...
Characterizing highly cited papers in Social Work through H-Classics
(Scientometrics, 2015-02)
Highly cited papers are an important reference point in a research field. H-Classics is a new identification method of highly cited papers that is based on the H-index and is sensitive to the own characteristics of any ...