• POST-VIA: Develop individualized marketing strategies for tourists 

      Cabanas-Abascal, Antonio; Rodríguez-González, Alejandro; Casado-Lumbreras, Cristina ; Fernández-González, Joaquín; Jiménez-López, Diego (Studies in Computational Intelligence, 2013)
      POST-VIA is an information system whose main objective is develops tools to manage direct marketing strategies in the tourism sector. POSTVIA can be considered as software able to collect information about the travel ...
    • The Impact of the Environmental Quality of Online Feedback and Satisfaction When Exploring the Critical Factors for Luxury Hotels 

      Ríos-Martín, Miguel Ángel; Folgado-Fernández, José Antonio; Palos-Sánchez, Pedro R ; Castejón-Jiménez, Paula (Sustainability, 2020)
      The tourism sector is undergoing many very significant changes. In addition to adapting to an interactive society, the use of quality must be incorporated as a competitive strategy. It also has the challenge of promoting ...