• Mi Re-Unir
    Búsqueda Avanzada
    JavaScript is disabled for your browser. Some features of this site may not work without it.
    Ver ítem 
    •   Inicio
    • RESULTADOS DE INVESTIGACIÓN
    • Artículos Científicos WOS y SCOPUS
    • Ver ítem
    •   Inicio
    • RESULTADOS DE INVESTIGACIÓN
    • Artículos Científicos WOS y SCOPUS
    • Ver ítem

    POST-VIA: Develop individualized marketing strategies for tourists

    Autor: 
    Cabanas-Abascal, Antonio
    ;
    Rodríguez-González, Alejandro
    ;
    Casado-Lumbreras, Cristina (1)
    ;
    Fernández-González, Joaquín
    ;
    Jiménez-López, Diego
    Fecha: 
    2013
    Palabra clave: 
    recommender system; natural language processing; opinion mining; sentiment analysis; tourism management; Scopus(2)
    Tipo de Ítem: 
    Articulo Revista Indexada
    URI: 
    https://reunir.unir.net/handle/123456789/10395
    DOI: 
    https://doi.org/10.1007/978-3-642-37932-1_4
    Dirección web: 
    https://link.springer.com/chapter/10.1007%2F978-3-642-37932-1_4#citeas
    Resumen:
    POST-VIA is an information system whose main objective is develops tools to manage direct marketing strategies in the tourism sector. POSTVIA can be considered as software able to collect information about the travel experience for tourists and convert this information into knowledge. The system offers DMOs a management component of communication and interaction with the customer based on a highly accurate perception of it, allowing individualized marketing campaigns (Social Semantic CRM). Social Semantic CRM component incorporates several techniques to achieve this aim, among others, opinion mining, recommendation systems, and digital footprint. As a basic differential, POST-VIA platform is not limited to rely on the goodwill of tourists (often controversial and always random) to complete the valuable data of subjective perception, it offers an attractive product catalog and services compelling enough to take the time and the interest to collaborate.
    Mostrar el registro completo del ítem
    Este ítem aparece en la(s) siguiente(s) colección(es)
    • Artículos Científicos WOS y SCOPUS

    Estadísticas de uso

    Año
    2012
    2013
    2014
    2015
    2016
    2017
    2018
    2019
    2020
    2021
    2022
    Vistas
    0
    0
    0
    0
    0
    0
    0
    0
    39
    26
    23
    Descargas
    0
    0
    0
    0
    0
    0
    0
    0
    0
    0
    0

    Ítems relacionados

    Mostrando ítems relacionados por Título, autor o materia.

    • Towards an ontology for psychological disorders 

      Rodríguez-González, Alejandro; Álvarez-Rodríguez, José María; Casado-Lumbreras, Cristina (1); Colomo-Palacios, Ricardo (International Journal of Metadata Semantics and Ontologies, 01/2012)
      Psychological diagnosis is the process by which mental health professionals determine if problems that affect a person meet all the specific criteria for a psychological disorder. In recent years, decision support systems ...
    • Higher education scenario from a cross-cultural perspective: ELearning implications 

      Serradell-López, Enric; Lara-Navarra, Pablo; Casado-Lumbreras, Cristina (1) (International Journal of Distance Education Technologies, 2012)
      Higher education institutions are crucial in the present. Universities play a role that varies with time and evolves with society. Globalization is changing the world and affecting higher education institutions in all their ...
    • Productivity Measurement in Software Engineering: A Study of the Inputs and the Outputs 

      Hernández-López, Adrián; Colomo-Palacios, Ricardo; Soto-Acosta, Pedro; Casado-Lumbreras, Cristina (1) (International Journal of Information Technologies and Systems Approach, 01/2015)
      Productivity measurement is constructed by the measure of tree categories of elements: inputs, outputs and factors. This concept, which started being used in the manufacturing industry, has been also a research topic within ...

    Mi cuenta

    AccederRegistrar

    ¿necesitas ayuda?

    Manual de UsuarioAutorización TFG-M

    Listar

    todo Re-UnirComunidades y coleccionesPor fecha de publicaciónAutoresTítulosPalabras claveTipo documentoTipo de accesoEsta colecciónPor fecha de publicaciónAutoresTítulosPalabras claveTipo documentoTipo de acceso






    Aviso Legal Política de Privacidad Política de Cookies Cláusulas legales RGPD
    © UNIR - Universidad Internacional de La Rioja
     
    Aviso Legal Política de Privacidad Política de Cookies Cláusulas legales RGPD
    © UNIR - Universidad Internacional de La Rioja