Since the last century, we have witnessed a steady evolution of advertising techniques in an effort to adapt to the new social context in the market. As a strategic resource, Neuroscience brings a new perspective by allowing ...

Dados los profundos cambios detectados en el panorama comunicativo en general y la actividad publicitaria en particular, el storytelling se ha convertido en un forma-to en auge que, progresivamente, va adquiriendo mayor ...