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Listar RESULTADOS DE INVESTIGACIÓN por autor "Díaz, Estrella"
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Co-creation of value in smart ecosystems: past trends and future directions in tourism literature
Díaz, Estrella; Esteban, Águeda; Koutra, Christina; Almeida, Sofia; Carranza, Rocío (Journal of Hospitality and Tourism Technology, 2023)Purpose: This study aims to present a general approach for understanding and analyzing the thematic evolution of the concept of co-creation in smart environments within the tourism context. Design/methodology/approach: ... -
Evolution, trends and future research lines in corporate social responsibility and tourism: A bibliometric analysis and science mapping
Sánchez-Camacho, Carlos; Carranza, Rocío; Martín-Consuegra, David; Díaz, Estrella (John Wiley and Sons Ltd, 2022)Corporate social responsibility (CSR) has become a topic of growing interest in countless areas, and the number of studies focused on researching different CSR aspects is increasing. Nevertheless, this type of research ... -
PLS-SEM in business promotion strategies. A multigroup analysis of mobile coupon users using MICOM
Carranza, Rocío ; Díaz, Estrella; Martín-Consuegra, David; Fernández-Ferrín, Pilar (Industrial Management & Data Systems, 07/12/2020)Purpose The development of Information Systems (IS) and Information and Communication Technologies (ICT) is offering new opportunities for businesses to implement promotion strategies focused on customer attraction and ... -
Solving the luxury fashion and sustainable development “oxymoron”: A cross-cultural analysis of green luxury consumption enablers and disablers
Carranza, Rocío; Zollo, Lamberto; Díaz, Estrella; Faraoni, Mónica (Business Strategy and the Environment, 2023)Green luxury is a promising stream in the environmental marketing and sustainable development literature. Yet, scholars are still investigating why green consumers show a positive attitude toward ethical consumption but ... -
What influences consumers’ intention to purchase organic personal care products? The role of social reassurance
Zollo, Lamberto; Carranza, Rocío ; Faraoni, Mónica; Díaz, Estrella; Martin-Consuegra, David (Journal of retailing and consumer services, 2021)Green and organic markets have grown rapidly in recent times, thanks to the increasing global popularity of having a healthier lifestyle. Rising consumer awareness of the risks of synthetic chemicals for humans as well as ...