• Model Innovation of Process Based on the Standard e-commerce International GS1 

      Tarazona Bermúdez, Giovanny Mauricio; Rodríguez Rojas, Luz Andrea; B Pelayo, Cristina; Sanjuan Martínez, Oscar (International Journal of Interactive Multimedia and Artificial Intelligence (IJIMAI), 12/2012)
      This article focuses on the design and characterization of management model for MSMEs, based on e-commerce and the GS1 international e-com standard. The first part contextualizes electronic commerce and its impact on ...
    • Operating an Advertising Programmatic Buying Platform: A Case Study 

      Mochón, Francisco; Gonzalvez-Cabañas, J.C. (International Journal of Interactive Multimedia and Artificial Intelligence (IJIMAI), 2016)
      This paper analyses how new technological developments and the possibilities generated by the internet are shaping the online advertising market. More specifically it focuses on a programmatic advertising case study. The ...
    • PLANE: A Platform for Negotiation of Multiattribute Multimedia Objects 

      Guedes, Rharon M. (International Journal of Interactive Multimedia and Artificial Intelligence (IJIMAI), 12/2013)
      This work proposes the definition of a system to negotiate products in an e-commerce scenario. This negotiation system is defined as PLANE – Platform to Assist Negotiation – and it is carried in a semi-automatic way, using ...