ListarUNIR REVISTAS por tema "digital marketing"
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Marketing Intelligence and Big Data: Digital Marketing Techniques on their Way to Becoming Social Engineering Techniques in Marketing
(International Journal of Interactive Multimedia and Artificial Intelligence (IJIMAI), 06/2019)This contribution reviews the vast scope of digital application areas, which shape the digital marketing landscape and coin the present term “marketing intelligence” from a marketing technique point of view. Additionally, ... -
Marketing Intelligence: Boom or Bust of Service Marketing?
(International Journal of Interactive Multimedia and Artificial Intelligence (IJIMAI), 12/2022)Marketing intelligence fosters two major developments within digital service marketing. On the one hand, a boom of services seems to have evolved, accelerated by the opportunities of marketing intelligence. It has contributed ... -
TV Series and Social Media: Powerful Engagement Factors in Mobile Video Games
(International Journal of Interactive Multimedia and Artificial Intelligence (IJIMAI), 12/2018)The free-to-play business model has become hegemonic in the mobile video game industry, displacing the traditional paid content model that was the norm until the appearance of manufacturers’ app stores. Companies attempt ...