Listar2019 por tema "big data"
Mostrando ítems 1-3 de 3
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Data and Artificial Intelligence Strategy: A Conceptual Enterprise Big Data Cloud Architecture to Enable Market-Oriented Organisations
(International Journal of Interactive Multimedia and Artificial Intelligence (IJIMAI), 09/2019)Market-Oriented companies are committed to understanding both the needs of their customers, and the capabilities and plans of their competitors through the processes of acquiring and evaluating market information in a ... -
Day-Ahead Price Forecasting for the Spanish Electricity Market
(International Journal of Interactive Multimedia and Artificial Intelligence (IJIMAI), 03/2019)During the last years, electrical systems around the world and in particular the Spanish electric sector have undergone great changes with the focus of turning them into more liberalized and competitive markets. For this ... -
Marketing Intelligence and Big Data: Digital Marketing Techniques on their Way to Becoming Social Engineering Techniques in Marketing
(International Journal of Interactive Multimedia and Artificial Intelligence (IJIMAI), 06/2019)This contribution reviews the vast scope of digital application areas, which shape the digital marketing landscape and coin the present term “marketing intelligence” from a marketing technique point of view. Additionally, ...
