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dc.contributor.authorMagadán Díaz, Marta (1)
dc.contributor.authorRivas García, Jesús Israel (1)
dc.date2021
dc.date.accessioned2021-10-04T10:35:52Z
dc.date.available2021-10-04T10:35:52Z
dc.identifier.issn2223-8905
dc.identifier.urihttps://reunir.unir.net/handle/123456789/11938
dc.description.abstractThis paper deals with how technological change and digitization in the Spanish book printing sector are challenging existing business models and encouraging printers to modify their product portfolio and core competencies. This research analyzes the impact of digitization on the business models of Spanish book printing houses. The case studies conclude that: a) hook printing houses, although aware of the necessary digital transformation, continue to maintain the traditional business model alongside the new one, b) customers are the main driving force for digital transformation in book printing houses, c) there is a trade-off between cultural and environmental policies as drivers of the paradigm shift in book printing houses and d) the digital context is a motivating factor for book printing houses to integrate vertically downstream.es_ES
dc.language.isoenges_ES
dc.publisherJournal of print and media technology researches_ES
dc.relation.ispartofseries;vol. 10, nº 1
dc.relation.urihttps://jpmtr.org/index.php/journal/article/view/23es_ES
dc.rightsopenAccesses_ES
dc.subjectcore competenceses_ES
dc.subjectcultural policyes_ES
dc.subjectdigital transformationes_ES
dc.subjectbook printing housees_ES
dc.subjectbusiness modeles_ES
dc.subjectEmerginges_ES
dc.subjectScopuses_ES
dc.titleComing face to face with innovation and digitization: the case of book printing in Spaines_ES
dc.typearticlees_ES
reunir.tag~ARIes_ES
dc.identifier.doihttps://doi.org/10.14622/JPMTR-2008


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