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dc.contributor.authorMellinas, Juan Pedro (1)
dc.date2019
dc.date.accessioned2021-07-28T11:18:28Z
dc.date.available2021-07-28T11:18:28Z
dc.identifier.urihttps://reunir.unir.net/handle/123456789/11683
dc.description.abstractResearchers have been using hotel reviews databases as a source of information, publishing hundreds of papers during the last decade with data from TripAdvisor, Booking.com and similar websites. This paper uses a sample of customers from a universe of guests, but there is no information about the percentage of review writers in relation to number of bookings. However, this issue is relevant in determining the reliability of results and conclusions when using this type of data. We perform an analysis about “participation rates” and “response rates” in these surveys, both on TripAdvisor and on Booking.com for a sample of Spanish hotels, obtaining the first reliable estimates about the percentage of travelers writing reviews. Results show important variations among hotels based on their level of activity on TripAdvisor and the number of reviews in English. The research is also able to identify a relationship between participation rate for each hotel and the average rating obtained in TripAdvisor, which is stronger than the previously assessed relation between the number of reviews and the average rating by Melián, Bulchand-Gidumal, & González López-Valcárcel (Cornell Hosp Q 54: 274–283, 2013).es_ES
dc.language.isoenges_ES
dc.publisherTrends in tourist behavior: new products and experiences from Europees_ES
dc.relation.urihttps://link.springer.com/chapter/10.1007%2F978-3-030-11160-1_10es_ES
dc.rightsrestrictedAccesses_ES
dc.subjectword-of-mouthes_ES
dc.subjectonline consumer reviewses_ES
dc.subjectmoderating rolees_ES
dc.subjectuser reviewses_ES
dc.subjectimpactes_ES
dc.subjecthospitalityes_ES
dc.subjectproductes_ES
dc.subjectqualityes_ES
dc.subjectsaleses_ES
dc.subjecttechnologyes_ES
dc.subjectWOS(2)es_ES
dc.titleWhat Percentage of Travelers Are Writing Hotel Reviews?es_ES
dc.typeconferenceObjectes_ES
reunir.tag~ARIes_ES
dc.identifier.doihttps://doi.org/10.1007/978-3-030-11160-1_10


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