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dc.contributor.authorZollo, Lamberto
dc.contributor.authorCarranza, Rocío (1)
dc.contributor.authorFaraoni, Mónica
dc.contributor.authorDíaz, Estrella
dc.contributor.authorMartin-Consuegra, David
dc.date2021
dc.date.accessioned2021-07-26T12:05:35Z
dc.date.available2021-07-26T12:05:35Z
dc.identifier.issn0969-6989
dc.identifier.urihttps://reunir.unir.net/handle/123456789/11664
dc.description.abstractGreen and organic markets have grown rapidly in recent times, thanks to the increasing global popularity of having a healthier lifestyle. Rising consumer awareness of the risks of synthetic chemicals for humans as well as the environment have boosted the demand for organic personal care products (PCPs). To better understand the micro-mechanisms guiding the organic PCPs buying process, this study builds on the social proof theory by examining the drivers leading this process in two different national contexts. Partial least squares structural equation modelling was used to conduct a multigroup analysis on a sample of 473 consumers (n = 266 from Spain, n = 207 from Italy). Findings reveal the significant role of environmental value, product knowledge, convenience & quality, and information adoption. Furthermore, the study introduces and validates the new construct ‘social reassurance’ explaining the psychological mechanisms leading the organic PCPs buying process.es_ES
dc.language.isoenges_ES
dc.publisherJournal of retailing and consumer serviceses_ES
dc.relation.ispartofseries;vol. 60
dc.relation.urihttps://www.sciencedirect.com/science/article/abs/pii/S0969698920314399?via%3Dihubes_ES
dc.rightsrestrictedAccesses_ES
dc.subjectinformation adoptiones_ES
dc.subjectorganic PCPses_ES
dc.subjectPLS-SEMes_ES
dc.subjectpurchase intentiones_ES
dc.subjectqualityes_ES
dc.subjectsocial proof theoryes_ES
dc.subjectsocial reassurancees_ES
dc.subjectvalueses_ES
dc.subjectScopuses_ES
dc.subjectWOS(2)es_ES
dc.titleWhat influences consumers’ intention to purchase organic personal care products? The role of social reassurancees_ES
dc.typeArticulo Revista Indexadaes_ES
reunir.tag~ARIes_ES
dc.identifier.doihttps://doi.org/10.1016/j.jretconser.2020.102432


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