Mostrar el registro sencillo del ítem

dc.contributor.authorPérez-Sánchez, María de los Ángeles
dc.contributor.authorTian, Zhuowei
dc.contributor.authorBarrientos-Baez, Almudena (1)
dc.contributor.authorGómez-Galán, José
dc.contributor.authorLi, Hanliang
dc.date2021
dc.date.accessioned2021-07-12T11:09:54Z
dc.date.available2021-07-12T11:09:54Z
dc.identifier.issn2227-7390
dc.identifier.urihttps://reunir.unir.net/handle/123456789/11593
dc.description.abstractRemarkable changes have taken in social operation mode and consumers’ behavior mode because of the foot ban during the pandemic spread of COVID-19. Digital technologies such as Blockchain have shown potential in gaining competitive advantages for enterprises in such situations. This study aims to provide an insight into how to gain consumer loyalty through the use of modern and efficient Blockchain technology. In contrast to the current literature, this study combined the technology acceptance model of planned behavior theory, social exchange theory to explain the loyalty of an online travel agency (OTA) consumer. A self-administered questionnaire was used to collect data from citizens in Hangzhou, a city full of technological innovation atmosphere. Using structural equation modeling with SmartPLS©, responses from 1403 citizens were analyzed. Social norm was discovered to have a positive and significant association with the consumers’ attitude toward technology and thus enhancing the perceived usability and hedonism of OTA application, which can increase consumer loyalty. The findings suggested OTAs may gain consumers’ loyalty through adopting Blockchain technology, and local governments have played a key role in creating such an environment. New technologies have become essential professional and social tools for society. The technological environment and Blockchain within the tourism sector are fundamental elements of China’s economic engine.es_ES
dc.language.isoenges_ES
dc.publisherMathematicses_ES
dc.relation.ispartofseries;vol. 9, nº 5
dc.relation.urihttps://www.mdpi.com/2227-7390/9/5/532es_ES
dc.rightsopenAccesses_ES
dc.subjectBlockchaines_ES
dc.subjectmodelses_ES
dc.subjectstructural equation modelinges_ES
dc.subjectsocial normes_ES
dc.subjectcommunicationes_ES
dc.subjectCOVID-19es_ES
dc.subjectChinese tourismes_ES
dc.subjectloyaltyes_ES
dc.subjectScopuses_ES
dc.subjectWOS(2)es_ES
dc.titleBlockchain Technology for Winning Consumer Loyalty: Social Norm Analysis Using Structural Equation Modelinges_ES
dc.typeArticulo Revista Indexadaes_ES
reunir.tag~ARIes_ES
dc.identifier.doihttps://doi.org/10.3390/math9050532


Ficheros en el ítem

FicherosTamañoFormatoVer

No hay ficheros asociados a este ítem.

Este ítem aparece en la(s) siguiente(s) colección(ones)

Mostrar el registro sencillo del ítem