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Listar por autor "Saco, Manuela"
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Analysis of the behaviour of the clients assisted and sales variables in the different phases of the product life cycle
Galiano, Aida ; Rodríguez, Vicente ; Saco, Manuela (European Journal of Management and Business Economics, 2018)Purpose - The Bass model was created to analyse the product life cycle (PLC) in order to help sales and marketing departments in their business decision making. The purpose of this paper is to analyse the diferences between ... -
Application of geographical information systems for the optimal location of a commercial network
Rodríguez, Vicente ; Olearte-Pascual, Cristina; Saco, Manuela (European Journal of Management and Business Economics, 2017)Purpose - The purpose of this paper is to study the optimization of the geographical location of a network of points of sale, so that each retailer can have access to a potential geographic market. In addition, the authors ... -
Learning from the sales conversion rate throughout its product life cycle analysis: A case of study for the Spanish automotive sector
Saco, Manuela; Galiano, Aida ; Rodríguez, Vicente (E a M: Ekonomie a Management, 2020)The scientific literature has not considered that the conversion rate in sales could have an irregular behaviour throughout the Product Life Cycle (PLC). The main contribution of this article is to reveal this unequal ...