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Listar por autor "Carrasco, Ramón Alberto"

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    • A Fuzzy Linguistic RFM Model Applied to Campaign Management 

      Herrera-Viedma, Enrique; Carrasco, Ramón Alberto; Blasco, María Francisca; García-Madariaga, Jesús (International Journal of Interactive Multimedia and Artificial Intelligence (IJIMAI), 03/2019)
      In the literature there are some proposals for integrated schemes for campaign management based on segmentation from the results of the RFM model. RFM is a technique used to analyze customer behavior by means of three ...

    • Data and Artificial Intelligence Strategy: A Conceptual Enterprise Big Data Cloud Architecture to Enable Market-Oriented Organisations 

      Herrera-Viedma, Enrique; Carrasco, Ramón Alberto; Moreno, Caio (International Journal of Interactive Multimedia and Artificial Intelligence (IJIMAI), 09/2019)
      Market-Oriented companies are committed to understanding both the needs of their customers, and the capabilities and plans of their competitors through the processes of acquiring and evaluating market information in a ...