Listar por tema "women entrepreneurs"

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Female Micro-Entrepreneurs and Social Networks: Diagnostic Analysis of the Influence of Social-Media Marketing Strategies on Brand Financial Performance

Jiménez-Zarco, Ana Isabel; Clemente-Almendros, Jose A. ; González-González, Ines ; Aracil-Jordá, Jorge (Frontiers in psychology, 2021)

The business world is facing a very complicated situation due to the COVID-19 pandemic. Small- and medium-sized companies (SMEs)-both in Spain and at the global level-are seeing their survival jeopardized by a fall in ...