Listar por tema "visitor segmentation"
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Quantitative Evaluation of Visitation Dynamics and Audience Segmentation for Sustainable Management of Civil War Memorial Heritage in Alicante, Spain
(BP International, 2024)This study assesses the impact of visits to the Civil War shelters in Alicante as key elements of memorial cultural heritage, using a quantitative approach and data collected between August 2023 and January 2024 Through ...