Listar por tema "user-generated content"
Mostrando ítems 1-2 de 2
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Humour as an advertising resource: memes at the service of brands. The case of Casio
(The European Journal of Humour Research, 2023)In this study, we investigated the phenomenon of memes generated based on user-generated content (UGC) discourse about the Japanese electronic brand Casio. We collected 150 memes from various platforms and applied a ... -
Laughing to forget or to remember? Anne Frank memes and mediatization of Holocaust memory
(Media Culture & Society, 2022)The rise of user-generated content (UGC), such as internet memes and amateur videos, enables new possibilities for mediatization of the past. However, these possibilities can facilitate not only more diverse and less ...
