Listar por tema "social proof theory"
Mostrando ítems 1-1 de 1
-
What influences consumers’ intention to purchase organic personal care products? The role of social reassurance
(Journal of retailing and consumer services, 2021)Green and organic markets have grown rapidly in recent times, thanks to the increasing global popularity of having a healthier lifestyle. Rising consumer awareness of the risks of synthetic chemicals for humans as well as ...