Listar por tema "social media advertising"
Mostrando ítems 1-1 de 1
-
To be fit, or not to be: How influencer-driven advertising reinforces idealized beauty standards in adolescents
(Journal of Marketing Communications, 2024)This study examines adolescents’ perceptions of body image advertising portrayed by social media influencers. Through discourse analysis, the research explores how participants interpret messages conveyed through influencer ...