Listar por tema "social influence"
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An empirical examination of adoption of mobile applications in Spain and Portugal, based in UTAUT
(International Journal of Mobile Communications, 2019)The purpose of this study is to improve understanding of the apps (mobile applications) market in Spain and Portugal, which are countries that have many more Smartphone's per inhabitant than any other European country. The ... -
Training Concerns of Micro-influencers on Advertising and Marketing
(Journal of Advertising Education, 2024)Influencers have emerged as influential figures un bridging the gap between brands and consumers, establishing this practice as a viable profession in advertising. Among the diverse spectrum of influencers, micro-influencers, ...