Listar por tema "sales"
Mostrando ítems 1-3 de 3
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An analysis of the scientific literature produced on bank marketing through bibliometrics and scientific mapping – what has been the role of sales in banking?
(Emerald Group Holdings Ltd., 2020)Purpose: The purpose of this article is to provide an integrated, synthesised overview of the current state of knowledge in the field of bank marketing. This aim prompts us to seek to determine the role of studies on sales ... -
La inversión en publicidad y su efecto en las Medianas Empresas de Guayaquil
(RETOS: Revista de Ciencias de la Administracion Economica, 07/2017)El análisis de las alternativas para mejorar las ventas en las medianas empresas puede presentar el dilema sobre qué tan efectivo será invertir en publicidad. Si bien es cierto que referentes de la aplicación de estrategias ... -
What Percentage of Travelers Are Writing Hotel Reviews?
(Trends in tourist behavior: new products and experiences from Europe, 2019)Researchers have been using hotel reviews databases as a source of information, publishing hundreds of papers during the last decade with data from TripAdvisor, Booking.com and similar websites. This paper uses a sample ...
