Listar por tema "repurchase intention"

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Restoring the buyer–seller relationship through online return shipping: The role of return shipping method and return shipping fee

Martínez-López, Francisco J.; Feng, Changyuan; Li, Yangchun; Sansó Mata, Marc (Electronic Commerce Research and Applications, 07/2022)

Relationships with consumers are critical to the success of online sellers. Online returns can detrimentally influence buyer–seller relationships and, thus, online sellers should carefully approach online returns to restore ...