Listar por tema "place identity"

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Innovation and Competitiveness in the Territorial Brand of the Algarve: A Comparative Analysis of Its Social Media Communication and Web Content

Cristófol, Francisco Javier; Berraquero-Rodríguez, Diego; Zamarreño-Aramendia, Gorka; Falcão Alves, Paulo (Tourism and Hospitality, 2025)

In an increasingly competitive global tourism context, territorial branding plays a key role in enhancing the visibility, identity, and resilience of regions. This study focuses on the Algarve, a region in southern Portugal, ...