Listar por tema "memes"
Mostrando ítems 1-3 de 3
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From Polarization to Hate: Portrait of the Spanish Political Meme
(SAGE Publications Ltd, 2021)Political polarization in Spain has been aggravated by a left-wing coalition government and the rise of the extreme right in the context of health and economic crisis created by COVID-19. This article delves into the ... -
Humour as an advertising resource: memes at the service of brands. The case of Casio
(The European Journal of Humour Research, 2023)In this study, we investigated the phenomenon of memes generated based on user-generated content (UGC) discourse about the Japanese electronic brand Casio. We collected 150 memes from various platforms and applied a ... -
Neuromarketing aplicado a Memes digitales: Análisis de los memes en Colombia para el aprovechamiento de la comunicación de marca en entornos digitales 2.0.
(17/07/2018)Los memes son un recurso de comunicación cuyo uso se ha masificado en los entornos digitales durante los últimos años. Este crecimiento y aceptación por diversidad de públicos, los ha convertido en una forma literaria ...
