Listar por tema "marketing intelligence"
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Marketing Intelligence and Big Data: Digital Marketing Techniques on their Way to Becoming Social Engineering Techniques in Marketing
(International Journal of Interactive Multimedia and Artificial Intelligence (IJIMAI), 06/2019)This contribution reviews the vast scope of digital application areas, which shape the digital marketing landscape and coin the present term “marketing intelligence” from a marketing technique point of view. Additionally, ... -
Marketing Intelligence: Boom or Bust of Service Marketing?
(International Journal of Interactive Multimedia and Artificial Intelligence (IJIMAI), 12/2022)Marketing intelligence fosters two major developments within digital service marketing. On the one hand, a boom of services seems to have evolved, accelerated by the opportunities of marketing intelligence. It has contributed ...
