Listar por tema "key performance indicators"
Mostrando ítems 1-1 de 1
-
Identifying key performance indicators for marketing strategies in mobile applications: A systematic literature review
(International Journal of Electronic Marketing and Retailing, 2020)In practice marketing can and should play an important role in mobile applications when formulating marketing strategies. The aim of this article is to identify the main KPIs to measure the effect of marketing strategies ...
