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      • A Comparative Study of Communication Management Strategies on Social Media in the Hotel Industry in Spain in Times of COVID-19 

        Baraybar-Fernández, Antonio; Arrufat-Martín, Sandro; Rubira, Rainer (Administrative Sciences, 2023)
        settingsOrder Article Reprints Open AccessArticle A Comparative Study of Communication Management Strategies on Social Media in the Hotel Industry in Spain in Times of COVID-19 by Antonio Baraybar-Fernández 1ORCID,Sandro ...
      • Engaging Hotel Employees in the Era of Artificial Intelligence: The Interplay of Artificial Intelligence Awareness, Job Insecurity, and Technical Self-Efficacy 

        Ibrahim Hassan, Amany Hamid; Baquero, Asier; Salama, Wagih M. E.; Ahmed Khairy, Hazem (Journal of Logistics, Informatics and Service Science, 2024)
        This study investigates the impact of artificial intelligence awareness (AIA) on employees' job engagement (EJE) in the hotel industry, focusing on the mediating role of job insecurity (JI) and the moderating role of ...
      • Exploring the Relationship Between Customer Experience, Revisit Intention, Customer Value and Engagement in the Hotel Industry 

        Baquero, Asier (Wiley Online Library, 2025)
        In an increasingly competitive hospitality sector, hotels seek to differentiate themselves by delivering superior customer experiences (CEX). Drawing on Cognitive Appraisal Theory and the Theory of Planned Behavior, this ...
      • How is Work Disengagement Affected by Workplace Bullying in the Hotel Industry? The Role of Authentic Leadership 

        Khairy, Hazem Ahmed; Baquero, Asier; Al-Abyadh, Mohammed Hasan Ali; Alsetoohy, Omar (African Journal of Hospitality, Tourism and Leisure, 2023)
        Work disengagement is a serious challenge for every organization; it is a barrier to employee sustainable performance and establishing a sustainable competitive advantage. This study explored how hotel employees’ work ...
      • The influence of transformational and authentic leadership on the satisfaction of hotel customers in the Canary Islands 

        Baquero, Asier; Delgado, Beatriz; Escortell-Sánchez, Raquel ; Sapena, Juan (Tourism and Hospitality Research, 01/07/2020)
        Leadership provides a strategy to deal with intense competition and high customer expectations in the hotel industry. This paper analyses the ability of managers’ transformational and authentic leadership to predict customer ...

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