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      • An analysis of social media marketing strategy and performance in the context of fashion brands: The case of Taiwan 

        Wu, Chih‐Wen,; Guaita Martínez, José Manuel; Martín Martín, José María (Psychology and Marketing, 01/09/2020)
        This study examines the social media strategy and performance of fashion brands. Drawing upon the resource-based view, the study explores the influence of entrepreneurial orientation, innovation orientation, and market ...
      • Authentic Leadership and Job Satisfaction: A Fuzzy-Set Qualitative Comparative Analysis (fsQCA) 

        Baquero, Asier; Delgado, Beatriz; Escortell-Sánchez, Raquel ; Sapena, Juan (Sustainability, 02/04/2019)
        The relationship between leadership and job satisfaction has attracted considerable scientific interest, especially in relation to the quality of tourism businesses. This study investigated this relationship within the ...
      • The impact of transformational leadership on the job satisfaction of internal employees and outsourced workers 

        Escortell-Sánchez, Raquel ; Baquero, Asier; Delgado, Beatriz (Cogent Business y Management, 01/2020)
        Transformational leadership has become a successful management tool for managers in the hotel industry. The primary aim of this study is to investigate the relationship between leadership and job satisfaction, as well as ...

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