Listar por tema "fortnite"
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Marketing, advertising, and branding in Fortnite: how do brands and companies connect today to audiences through the metaverse?
(Cogent Social Sciences, 2025)The rise of digital marketing has significantly impacted the audio-visual industry,particularly in the online video game sector. this study, focusing on Fortnite as a casestudy, explores the connections between brands’ ... -
Popular Music in Esports, On and Beyond the Stage
(Intellect, 2025)Esports’ success and their growing impact on popular culture have led to the development of an emphasis on their sonic and musical elements, afforded and brought in by developing companies, which are now frequently ...
