Listar por tema "destination marketing organization"

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Measuring the Difference Between Pictures From Controlled and Uncontrolled Sources to Promote a Destination. A Deep Learning Approach

Diaz-Pacheco, Angel; Álvarez-Carmona, Miguel A.; Rodríguez-González, Ansel Y.; Carlos, Hugo; Aranda, Ramón (International Journal of Interactive Multimedia and Artificial Intelligence, 10/2023)

Promoting a destination is a major task for Destination Marketing Organizations (DMOs). Although DMOs control, to some extent, the information presented to travelers (controlled sources), there are other different sources ...