Listar por tema "destination image"
Mostrando ítems 1-2 de 2
-
Measuring the Difference Between Pictures From Controlled and Uncontrolled Sources to Promote a Destination. A Deep Learning Approach
(International Journal of Interactive Multimedia and Artificial Intelligence, 10/2023)Promoting a destination is a major task for Destination Marketing Organizations (DMOs). Although DMOs control, to some extent, the information presented to travelers (controlled sources), there are other different sources ... -
The intellectual structure of destination image research in tourism (2001-2023): Background, pre-pandemic overview, shifts during COVID-19 and implications for the future
(Journal of Vacation Marketing, 2023)We aim to map the intellectual structure of destination image (DI) research and its theoretical development in two longitudinal periods: firstly, from 2001 and before the outbreak of Covid-19 and approval of vaccines ...
