Listar por tema "consumer behaviour"
Mostrando ítems 1-3 de 3
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Analysis of the behaviour of the clients assisted and sales variables in the different phases of the product life cycle
(European Journal of Management and Business Economics, 2018)Purpose - The Bass model was created to analyse the product life cycle (PLC) in order to help sales and marketing departments in their business decision making. The purpose of this paper is to analyse the diferences between ... -
Learning from the sales conversion rate throughout its product life cycle analysis: A case of study for the Spanish automotive sector
(E a M: Ekonomie a Management, 2020)The scientific literature has not considered that the conversion rate in sales could have an irregular behaviour throughout the Product Life Cycle (PLC). The main contribution of this article is to reveal this unequal ... -
Pricing policies in hotels: a psychological threshold research in online and offline channels
(International Journal of Internet Marketing and Advertising, 2015)This research analyses the perception that customers have regarding hotel prices at the time of making their final purchase decision. Price perception depends on the analysis of psychological thresholds. When a hotel ...
